Marketing

I decided to dedicate this blog to the hard-working marketing department. These dedicated people who spent several years slogging away at university.

These wonderful university graduates thoughtfuly produce the literature that appears in our mailings and advertisements. They painstakingly and dedicatedly stoop all day long over the designs. They pour their heart-felt souls into producing the mail shots that will attract customers to the business.

Then they send them all out at the same time.

Is this the same for every company’s marketing department? I can’t answer that one.

For the time that I’ve worked at this company (I’m part of the foundations by the way) our marketing department have always operated in the same way. They have these wonderful ideas for mailings and advertisements and then publish everything all on the same day.

We are an insurance company dealing with domestic properties, including tenanted dwellings, and we offer many different types of insurance. Not to mention the extra policies available on the net.

This week we have mail shots going out for three different single policies, three different combined policies, and then for the landlords covers. Great! Call queues galore.

We now have non stop calls coming through for new policies, as well as customers ringing to change details or general enquiries. On top of that we’ve got people ringing with questions about the policies on the net, which are also on special offer at the moment. We haven’t even got time to breathe, never mind think about what we are doing.

Where is the sense in this? I know any company will want new customers, and the more the better. But trying to get so much new business all at once when there is not enough staff to cope is ridiculous.

Because there’s such a high call volume a lot of potential customers are giving up. Why should they be kept waiting for 15 minutes before they can even speak to anyone? Of course they’re going to hang up and go elsewhere. So there’s a lot of business being lost needlessly.

If these mail shots and ads were sent out one at a time, maybe ten days apart, the staff would be able to cope with the volume of new business. Potential customers wouldn’t be kept waiting so we wouldn’t be losing as many. But surely this should be common sense? Obviously these particular graduates don’t have the organisational ability that should, in reality, go hand-in-hand with marketing.

It’s not rocket science. It’s a simple matter of communication between departments – check that there’s adequate staff. If there’s mail shots being sent out, then stagger the drop. And definitely don’t send them out at the same time as the offers go live on the internet.

As I menitoned, I don’t know if this is the same in all or most companies. If it is, then no wonder our economy is in a sorry state with so many companies closing down. I hope our company doesn’t close – it’s a big international company so I can’t see it happening. They do need to learn from their mistakes though, and at the moment that does not seem to be happening.

Published by Mandee

I'm an EFT practitioner, Matrix Reimprinter, Colour Therapist, Reiki Healer, Tarot Reader, And Astrologer. EFT (Emotional Freedom Technique) was pioneered by Gary Craig, tapping on acupressure points to help a person heal themselves. It proved to be extremely effective and has been taken up by many people worldwide. The therapy was taken further by Karl Dawson who found it very effective to enable the client to access memories, many hidden, sometimes pre-birth. By accessing the memory in the matrix the client is able to identify the root of problem areas, and with the help of the practitioner address the initial cause of trauma, phobias, addictions, pain, etc. I also use colour therapy and reiki as separate therapies, but they also work well together. It's no coincidence that nurses wear blue - blue is a very calming and relaxing colour. Just the thing you need when recovering. Too much blue, however, can lead to withdrawal and in some cases depression. We've all heard the term: 'I'm having a blue day'. This is just one colour example. Reiki is a very relaxing complementary healing technique that originated in the East. It is used worldwide as an effective therapy. The practitioner allows universal energy to flow through them into the client, to help the client recover. The therapies mentioned above are complementary. In orders words they can be used alongside modern medical practices. I do not diagnose or prescribe. Diagnosis and medication is dealt with by your GP or hospital consultant. I've been reading the tarot and runes for over 30 years both in the UK and internationally. I'm also a member of the Astrological Association of Great Britain after studying astrology through the Mayo School of Astrology. I offer Natal Charts, Reports, and Readings. Please note: Tarot and astrology is for guidance only. The reading or report will not make decisions for you and should not be used as a substitute for professional advice.

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