We often send the terms and conditions out with our mailing packs so that customers can read the two page document that gives them full information about a product. They then know exactly what they are buying before calling us.
I asked a customer if she had received the terms and conditions from us, regarding a particular policy that she wanted to take out.
‘Yes. I have them.’ She told me after a few seconds of flicking through papers.
Not altogether convinced I asked her if she’d read them.
‘No, but I’ll do it now. It’s only one paragraph.’ She answered confidently.
Well it’s not one paragraph. It’s a two page document. However, I was impressed with the fact that saw it as one paragraph and was able to read it within ten seconds.