A few of my colleagues and I believe that we have had a spate of mystery shoppers phoning us. There have been a number of potential customers ringing up and asking every question under the sun about two or three policies. The questions range from the utterly ridiculous to extremely technological. Definitely not our normal customers who tend to ask questions when they can’t be bothered to read the mailing that has been sent to them. Or the customers who look things up on the internet but can’t be bothered to actually read the information in front of them. No, definitely not our normal customers.
Occasionally we get a customer who knows exactly what they want and what questions they need to ask. This is usually about one policy and they are very specific about what they need to know. They are very different from the mystery shoppers.
The mystery shoppers will start with a basic policy that doesn’t cover too much. They’ll ask some very standard questions about the price, the length of time before cover begins, what’s included, the cancellation period. They will then ask a couple of technological questions about the policy. They then change direction and begin speaking about an upgraded policy, asking questions that are specific to different areas of the upgrade. These questions are usually too specific to be our standard customers’ questions.
The next tactic is to bring in a third policy and ask a few questions about that. Then the interrogation starts. The questioning goes back and forth between all three policies and if we are not careful we get confused and say the wrong thing. I always make sure what policy we are talking about before I answer, and my answer will always begin by referring back to the specific policy or element we are talking about.
The question is: Are these mystery shoppers from our company? Or are they from another company? We don’t know the answer there. But one thing is for sure, if we answer incorrectly we are in serious trouble.